English / Japanese
"Ai" is a brand which pursues Japanese beauty in designed goods
organized by Kaori Watanabe. The concept is traditional Japanese taste
with a modern touch. With a hint of modern touch we turn traditional
beauty into something which people in modern life style can enjoy.


What is "Wa-Sou"
"Wa", a Japanese spirit, it has always been a central element of
Japanese peoplefs life although the life style haschanged quite a bit.
Kaori Watanabe who also grew up in non-traditional Japan seeks a
common beauty in traditional Japan and recreates in her perspective.
She calls her work "Wa-Sou", "Sou" means to create.



...poem
"Ai (Love)" is realizing "Real" Japanese culture.
Let's spend time together to know "Ai".
Please look at our homepage for more detailed imformation.
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